Emotion Data Helps Marketers Understand, Integrate Multicultural Audiences

In the past, multicultural marketing and brand purpose were often siloed within organizations. But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data, and other means.

A recent study jointly conducted by BRANDthrō and The Axis Agency, uncovered current views on diversity and multiculturalism among 180 millennials. We invite you to click on the link below to review the research's Executive Summary.