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Leadership Team

We are proud to employ over 40 multicultural marketing professionals across our offices throughout the country. From media experts and creative directors to strategic planners to video editors, our team is fully bicultural and bilingual. Meet our senior leadership team:

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Armando
Azarloza

President

Armando Azarloza is an expert in integrated marketing and communications. A former top political strategist, he has developed award-winning campaigns for major brands in diverse product categories.

Carmen
Lawrence

Exec. Vice President

Carmen Lawrence is an expert in Spanish-language media, strategic account planning and brand development. She serves as EVP and General Manager of the firm.

Anita
Gastelum

Senior Vice President

Anita Gastelum is a leading marketing communications professional. She specializes in Hispanic consumer advertising and live event marketing.

Wally
Sabria

Senior Vice President

Wally Sabria leads Social Media strategy for client campaigns. His work combines unique cultural insights, compelling visuals and bleeding-edge technology.

Peter
Sanchez

Exec. Creative Director

Peter Sanchez leads the creative strategy, concept and execution for all Axis client campaigns. His award-winning work cuts through a broad range of industries.