Laptop
Tablet
Phone

Client

Kaiser Permanente

Campaign

Viva Bien

Elements

Advertising

Public Relations

Social Media

Awards

MarCom Awards
Gold

Case Study

As the Hispanic Agency of Record for one of the largest not-for-profit health plans in the country, Axis works with Kaiser Permanente to drive awareness and credibility among Hispanic consumers and help generate qualified leads for enrollment across the country.

Axis has been bringing the brand's "Viva Bien" moniker to life through an integrated effort that includes advertising, public relations, digital and social media; delivering a message of convenience, quality and connected care to a new a generation of multicultural consumers.