Laptop
Tablet
Phone

Client

Degree Men

Campaign

Siempre Enfrenta El Reto

Elements

Digital & Social Media

Event Activation

Earned Media

Awards

AVA Digital Award
Platinum, Gold

Hermes Creative Awards
(2) Platinum, Gold

Marcom Awards
Platinum, Gold

Case Study

For Unilever's Degree Men antiperspirant brand, Axis developed an integrated marketing campaign targeting the U.S. Hispanic market with a focus on Mexican American male consumers.

The campaign idea focused on extending Degree Men's core equity into the world of soccer and connecting our consumers with the Mexican National Soccer Team. The campaign theme, "Siempre Enfrenta El Reto" became a metaphor for soccer and Hispanic men's everyday life — it became a call to action to "always embrace the challenge" on and off the field. The campaign ran in multiple markets and included public relations, digital and social media with event activations in Dallas, Los Angeles, New York, Chicago and Houston.