Laptop
Tablet
Phone

Client

Covered California

Campaign

Welcome / Doors / I'm In / Tengo un Plan

Elements

Advertising

Digital & Social Media

Awards

Hermes Creative Awards
Platinum

Healthcare Marketing IMPACT Awards
Gold

Case Study

In order to reach California's very diverse communities, increase the number of insured, and reduce health disparities, Covered California partnered with Axis to create a fully integrated and multicultural-forward marketing and advertising campaign.

The campaign ran in 11 DMA's throughout the state and included television, radio, print, OOH, direct mail, collateral, digital and CRM. With over 1.4 million people enrolled, Covered California has been recognized as one of the most successful exchanges in the country.