Caress Skinwear Collection
The Axis Agency worked on the national launch of the new Caress® Skinwear Collection of body washes and beauty bars and created a program with Grammy-nominated singer, Fanny Lu and celebrity stylist Leonard Rocco, to reveal the secret behind iconic style — beautiful skin! Together they unveiled sexy skin-revealing fashions and gave women across the country a chance to win a style-packed trip to NYC Fashion Week.
The media results obtained for the Caress Skinwear program included coverage in top national outlets such as Primer Impacto, PeopleEnEspanol.com, AOL Latino, TV Y Notas and a phenomenal local hit on Telemundo Miami and L.A. To date, we have obtained close to 46 million impressions with many hits still pending! |
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