With the goal to generate greater awareness and interest in South Florida, the Axis Agency executed a media event with a top-rated Univision Radio morning show featuring popular DJs Enrique Santos and Joe Ferrero. Promotions included on-air and live onsite pre-event “preparations” and a tandem jump with the Army’s elite Golden Knights skydive team. The pre-jump publicity included two consecutive live morning show broadcasts from Fort Bragg and intense post event social media outreach with resulted in increased recruiting opportunities for the Miami Battalion.

The program lead to the Hispanic Public Relations Association naming it its HPRA Media Campaign of the Year.