Absolut Pears Product Launch
Introduced Absolut’s newest flavor to the Hispanic market by producing a signature media and consumer event together with a live performance by a Latin GRAMMY award winning artist and special appearance by dozens of the hottest Latin celebrities. Campaign was followed up with an on-premise activation program in major urban markets and ponit-of-sale material for off-premise retailers. |
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| + point of sale |
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| + digital media |
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| + media placements |
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